Who We AreMarketing Research Consultancy
Firebox is a marketing research consultancy founded in 2002 by former advertising professionals frustrated by the lack of quality research available to agencies and marketers without seven–figure budgets. “Deeper and cheaper” became our mantra—ideas we believe to not be mutually exclusively of one another.
Based on the response of our clients, we have proven it possible by bringing together a small, but talented team of MBAs and account execs, brand strategists and former CMOs—individuals who have been in your shoes and understand exactly what you need to be successful (but who just happen to know how to run conjoint analysis).
Working in lockstep with marketing professionals on the agency and client side, we take the time to learn as much as we can from you before talking to your customer. In turn, we avoid getting up to speed on your dime and offering shallow insights that point to no real market opportunity.
Most importantly, we focus on what matters. No filler questions, no unnecessary focus groups, no hand-off of a presentation without a debrief on where we would focus your ad campaign or the next product feature you should introduce.
This business-minded approach is as powerful as it is logical. We call it mixing business with measure. You’ll call it a source of competitive advantage.